The Rosé Picnic
I was involved in the planning and execusion of The Rosé Picnic, a signature summer festival entering its 9th year in 2026, featuring premium rosé wines, outstanding culinary experiences, and performances by Canada's top DJs.
I helped create an intallation at the Toronto Food and Drink Fest, based on our vendor location. It was all about foot traffic, engagement, and the love for food and wine. For The Rosé Picnic itself I focused on solisitating sponsorships, social media marketing, local awareness and customer experience.
The Rosé Picnic @ TO Food & Drink Show
Events & Brand Activations
Event Organization, Sponsor Acquisition, Vendor Coordination, Event Promotion, Installation & Set Up, Talent Management
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Kensington Cares
I helped build an unique breakfast fundraiser highlighting the vital importance caregiving plays in society. Featuring an intimate conversation with celebrated Canadian journalist, Lisa LaFlamme, on changes in the care economy, the event assembled the best resources, perspectives and ideas about community caregiving.
By leveraging televised programming and strategic storytelling, we created an event that would go on to raise $250,000 for the most vunerable in our community, and shifted how we speak about caregiving.
Ridealike @ Seneca Sun Fest
Ridealike @ Seneca Sun Fest
I worked on the Ridealike brand activation that was set up on the grounds of Seneca College. In the lead-up to the event, I supported the coordination and implementation of activation strategies to ensure a successful on-site experience. During the event, my job was to create engaging content showcasing the brand and its presence at the event, helping to elevate the brands connection with attendees.